Personal branding

Anyone can do it! and should, according to an article from Elle Magazine. It discusses how branding yourself forces you to "emerge from your comfort zone and start exploring the real you." It worked for 32-year-old Meenu Chhabra from Toronto, a successful business women who has just landed a position at a pharmaceutical company based in Geneva. She says her secret is personal branding, it helps her choose jobs that "fulfill her interests and play to her skills". If you know what you're good at and what your needs are you can market yourself to clients and employers. I like the fact that an article like this was published in a magazine that targets young women, many of which are starting their careers. They also mention that it can benefit one's personal life, as the goal of personal branding is to attract your ideal- whether in business or in life.
So maybe the moral of the story is that even though we've done those "self-branding" projects one too many times the past couple of years, there's something there that we should take with us when we leave OCAD. There's an importance in knowing yourself as a designer in order to get jobs and to be able to grow as artists. ... So i guess, here's to branding!