Fit for a Palace

Evian has been able to maintain a very posh reputation in terms of their water products, skin care line, etc...
The purest water from the French-est Alps or what have you, was in actual fact a very clever branding strategy.
Not only were they very clean and neat in their brand identity (logo too), but they separated themselves from your average water, seemingly becoming "the" water of water bottles. From there, celebrities helped the products status, much as how Starbucks rose to fame. Evian is the urban, chiq water to have, and will always be that way to some. Now, allow me to introduce a product on behalf of Evian. The new Palace Bottle is said to be the next best thing seen in trendy restaraunts and nightclubs across the world. A decade ago, package designs lasted an average of about seven years, according to some experts, but now that cycle is down to about two years. The rise of the internet and the decline of traditional television is another driver of this trend. Evian is continuing to raise the stakes. Is it safe to say that designers are going as far as to design products that fit as hoemm decor or pieces of furniture? That is definately the impression Evian's new Palace Bottle gives off, but no doubt it shall do well in all those fancy Toronto venues too expensive for us students to shmooze.