Shown in the picture are 2 different Hair straighteners. The top ( bespoke labs T3 Narrow wet or dry) is a top of the line ceramic flat iron infused with tourmaline that retails from $249-299. The bottom is a flat iron by Torlen, with ceramic plate that retails for $119. Both are considered professional straighteners, but as a consumer who doesn't know anything about flat-irons, packaging is can really influence the decision. The t3 iron's packaging looks really high-end, with embossed lettering and image of the iron. the quality/finish of the box is smooth with low sheen. The Torlen on the other hand, package is really crap. The package is bland, the bankground colour uses a No-Frill's yellow (yet they call it Pure Gold), and if you look up closely, you can actually see the image of the iron is pixelated. Though the regular consumer may not realize these small things, I think its important for companies to realize that packaging tell a lot about the product.. and not just hire a 15 year old who knows how to use a little photoshop.
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