At Leap Frog we believe kids don't just grow up...

...they think up! (hehe)



As an advertising student, what really catches my eye is a good ad.
The new Leap Frog ads are soooo cute. Attatched is a link from YouTube to the ad in question. I think down to their casting (of kids) the ads are very consistent with what LeapFrog is trying to put out there- educational toys disguised as REGULAR toys that kids have fun with. The logo needs work (although they've done a good job at taking its colours and being consistent with their products to their website... which, at the end of the day is how to build a good brand. Casting cute kids in commercials doesn't hurt, either.


http://www.youtube.com/watch?v=nNsTExqEGjI