Camel No. 9

Camel cigarettes launched their new campaign with an entire new look, aimed specifically at women. If you ever want to blame the company for endorsing cigarette appeal so beautifully, it would be R.J. Reynolds. I think its elegant and beautiful, and way too appealing for such a vice - dangerous in fact. The concept of using the name "Camel No.9" (reference to Chanel No.9 a timeless and popular perfume) is brilliant - I would want to buy a pack just for the package itself.
The pink and green represent flavours in regular, and Menthol. I love how they even got the pink camel icon on each cigarette.

The tagline associated is"light and luscious" and what consumers get from this product is
"pretty", "minty" and "sweet". Up to this point, Camel was generally a male targeted cigarette,
with other brands such as Virginia Slims, Capri and Misty more female oriented, but now Camel
has been feminized, made to taste sweeter and lighter for the new target market.

In an article online, critics are upset with their aggressive marketing tactics:
They have been launching and promoting their cigarettes at night clubs which are
themed "girls night out" providing women with these cigarettes along with other giveaways.
As well, health critics and people in general are upset at magazines that expose their ads,
especially those that are 'well-being' conscious. While there are age restrictions at clubs, a lot of beauty and fashion magazines are bought by teens, stirring up concerns from the public. It definitely appeals to current female smokers, and by beautifying the package, it takes that extra step to draw smokers and non-smokers alike.

Reference: http://www.npr.org/templates/story/story.php?storyId=890974, http://www.medicalnewstoday.com/articles/85460.php