Illy comes in corners...


I think most of you guys are familiar with the coffee brand Illy, which was originally come from Italy. It is a large international coffee beans retailer, selling its coffee-related products in approximately 131 countries worldwide. Obviously, the company makes its brand standing out of the crowds with a simple and strong logo with white text and red background.
It intends not only to sell more of its high-quality coffee, but to purvey the original Italian cult of espresso. It also tries to create a stylistic experience for their customers while enjoying their coffee within its highly designed edgy-minimalist interiors.

More over, many designers take the advantage of designing a impressive interior which corporates with Illy brand. I found this interesting post on line saying that artist/architect Adam Kalkin has transformed standard shipping containers into living quarters. His Quick House can be used for different circumstances, from disaster-relief housing to luxury dwellings and for promotional purposes. With the push of a button, the Illy house opens in 90 seconds like a flower and transforms from a compact container into a fully furnished and functional space with a kitchen, dining room, bathroom, bedroom, living room and library. All materials used were recyclable or recycled.
Illy has used the Quick House at the 52nd Venice Biennale to provide visitors a space to relax and to enjoy their complimentary espresso.
That would be great if we can have a chance to check out this Quick House.

1 comment:

aaronwong said...

Wow i really think this is fantastic, to have such space contained within a shipping container. Not only is it environmentally friendly it's compact and spacious.