Here is a great example of having fun when it comes to CD design and also creating a really great brand identity. The Agency, Rethink, created this interactive cd case for Likeness to Lily's recently released full length album, Solitude’s Dollhouse. The unassuming case once unfolded reveals a miniature dollhouse with a pop out rock band and a CD disguised as a carpet. The bands characters can pop out and you actually play with them. Its a great way for the consumer to interact with the cd and the band themselves. Rethink has defiantly brought CD design to a whole new level.
2 comments:
Sick. Rethink is good. Playful brand character developed and very interactive.
Holy cow that is the best thing I've seen for a CD cover. I love the fact that the cd you play and the cover you build.
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