Reduce The Bumps!

This week I came upon an advertisement for Nivea’s Good-bye Cellulite Lotion. Designed by TWBA from Toronto, the ad consists of a billboard sized poster that says ‘Reduce the bumps.’ and an image of the lotion. The billboard is covered by bubble wrap, where their audience, people walking down the street, can pop the bubbles and in fact ‘reduce the bumps’. I think that its really cool how street advertising has now become interactive and how designers have discovered a new way to catch their audience’s attention and draw them into noticing their product. Apparently other firms already used this concept for Playstation 2 and a tea advertisement, but whoever came up with this idea is pretty creative.