Like a Hummer for media buyers...

"Giant advertisements for people to look at while their plane is landing, it's genius! Lets start a company and sell this genius idea to everyone!" I really hope the people behind AdAir aren't this ignorant. But seriously, I think brand's need to really evaluate their marketing program if they think the millions it will take to buy this much ad space will save their service/product. Granted, I think this type of advertising does have room somewhere, just the marketing strategy must be supported by this medium. I wonder what point size they use for the type?