Many of us have seen these commercials on television and have joked around with the content with friends. However, when recalling the commercial associated with the product, confusion stirs. Was it Axe? or Tag?
There is no diffraction between both products through packaging, marketing, and also positioning which is quite odd cause the fundamental principle in advertising is to be different. In advertising not to be different is virtually suicidal.
Tag mimicking Axe?
1 comment:
This is a bad case of two brands not understanding how to differentiate themselves from the each other. I honestly can't pick out one's advertisements or products from the other. They both smell like crap, P&G and Unilever just found a way to make scented air and sell it to teenagers who can't afford cologne. Brilliant!
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