RBC for you and for me.

As soon as BBDO Toronto won the RBC account, they have not only improved their brand character in many ways, but are also targeting a younger audience. I have noticed that recently Banks are changing to target younger audiences and I feel RBC has successfully done so. For example, the WANTED TTC shelter ads target the university student, as they are located within the U of T campus and pertain to college life. They have pushed the brand character very far in minute detailing within each advertisement. On the WANTED advertisements there is a number located on the print that relates to the crime of stealing condiments, which is the premise of the ad. You can actually call the number taking you to a false crime calling location. This detailing makes RBC as a brand stand out.