New Pepsi Cans

So Pepsi Canada has released a couple new can designs into our market with the intent on creating interest with their product by connecting with their audience.

First up is the hockey can, produced exclusively for Canada. Does it portray any Canadian teams, players, or anything related to Canada and the sport? Not really, it's just some illustrations of people in generic hockey equipment on a can.

Secondly is the All American Rejects can. Good lord. Awful band, awful can. Hands holding lightning bolts with guitars and... uh... stuff I guess the awful teen angst band things is cool? Brutal.

How does this connect with Pepsi the drink or company? Well, unless we count sponsorship dollars, not a hell of a lot. But Pepsi as a company was never really about it's drink, it was about 'The Taste of the New Generation', basically creating an image of youth and rebellion simply by telling people this corporate drink was about youth and rebellion. All of Pepsi's marketing is ludicrously shallow.