Bling H20... more than a pretty taste?

Upon discussing bottled water (in general, and bringing up some issues that we discussed in class two weeks ago) with a friend, he indicated to me that he had recently heard of "BLING H20" as in... WATER. IN-A-FREAKIN'-BLINGED-OUT-BOTTLE. This is the most outrageous thing I have ever heard. At $40.00/bottle, is ANYONE STUPID ENOUGH TO BUY THIS? I know we live in a material world and all, but c'mon people!

I have to give it to them, though. They have a pretty logo, and it's quite appropriately "blinged out"... also, the website shows a girl showing a lot of skin with glittery jewels and all that jazz... they're trying to sell a lifestyle, I suppose. But $40.00/bottle??? I'm just in disbelief. I thought EVIAN was expensive...