Branding and Branding.

Branding can be described as any technique to mark livestock in order to identify its owner. Originally it solely referred to burning with a hot iron, although now it also refers to ear marking, freeze branding etc. It creates a permanent identity to prevent livestock left, loss and/or disputes. Today, we have a slightly different meaning for “branding” which describes creating an identity for a company or organization. Although this term has two meanings, there are many similarities between the two; livestock branding is permanent, and a good brand will last a lifetime, both act as indicators to the owner/ company and give them credit for their work. As well, so the company doesn’t want their ideas to be plagiarized just as the farmer doesn’t want his cow stolen. Their goals are also similar, if not the same- to sell their products. It’s funny how one solid concept can work just as well in two completely different environments.