Whenever I pass the Milk AD billboard, I always overwhelmed about their Advertisement. I think this is one of the great example of most effective advertisement especially for the young generation who are living in the image dominated world. Without a single word, the image conveys its quintessential message to the onlookers. Milk poured into a bone is very persuasive! It is just simple but it tells everything why we should all drink milk. It’s also effective in a country of a multicultural background. There’s no language involved. It’s a Universal language.
…just brilliant!
1 comment:
Yeah, it is a very smart idea of using only one image of a bone and it reveals most of the concepts of milk itself without any texts. I love simple design, and this is very appealing. Worldwidely, everyone will recognize this ad, especially for children.
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