In society these days, a name is so much more than a name, it’s a brand. Barbara Solomon may just be my name, but as you get to know me, a brand is conceptualized. You can predict my moods, the conversations we'll have, and sometimes what I’ll be wearing, if not outfits at least colours. We make a name for ourselves from our personality and appearance; in many ways the same as a company or corporation brands themselves to the public. Think about the famous branded people around the world, people Donald Trump, Paris Hilton, even train wrecks like Brittney Spears. We can expect how they will act when in public situations. It is important as young creatives to brand ourselves from head to toe. Our personalities should reflect in our everywhere, from our outfits to our resumes. Enjoy branding yourself; it will be the biggest campaign you get to work on.
Brand yourself
1 comment:
I still remember when the first day I arrived to Canada, when i turned on the television, there was an ad promtion himself as a brand. It is very interesting that in Hong Kong, except for the famous person or singer, no one would promte themselve in the public. For this ad I can see it in 2 ways, first is he is really brave to put his face on the screen and show to the public that he is professional, 2nd is the advertising fee in Canada should not be that expensive therefore everybody can promote themselves! So does it mean Canadaian economice is not that good too? In the other country, if you are not a big company you should not thinking to put yourself on media, it's crazy dreaming.
On the other hand, he has a funny hair style!*
Post a Comment