Good sportsmanship
“Isn’t PUMA great?”, “Check the new Rebooks”, “Nike has great ads” is Adidas new campaign. As I stated before in a comment I love sports and sport companies, one reason is because their ad campaigns are just intelligent. Usually this companies inviting engage with them, to move u and inspire you, and most of the time they do.
This new campaign is clean, simple and engaging, while the message is complex and the typography in a way messy. I would see that people laugh with the ads; there is a sense of confidence, and sarcasm in it.
One way of looking at the campaign is that they remove themselves from selling the products, but they go to their main audience ideals, sports and sportsmanship. It is not about wining but about the competition, people that like sport for the sake exercise and healthy competition would feel strongly related to these ads. They make you feel confident and intelligent.
Good sportmanship
1 comment:
Nice post.
Adidas has succeeded in selling the idea of friendly competition so well with so little, and at the same time, profess confidence in their company and in their products. I dig it.
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