I've been driving a 2005 mazda3 for two years now, not too long ago on the road I noticed a car with a badge that I haven’t recognized before. And I’m quite familiar with all automobile brands. It turns out after some digging that this badge on the car was actually Mazda’s older logo. Although this may be old news since their logo has changed way long ago, it was an interesting experience to compare the differences between the two and how it evolved. Personally I think Mazda's brand DNA is successful. They divided it into two concepts of “Personality” and “Product” in order to gain pathos from their target customers.
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