Pepto-bismol has certainly claimed its brand as the pink liquid. But does it's slogan pack the same punch? "Nausea, heartburn, indigestion, upset stomach, diarrhea!" Music and dance is always fun, but is this campaign for the pink liquid very creative? I mean in the most recent commercial they seem to take advantage of the reason why reality shows such as American Idol are so successful. How do people sign the forms and foolishly broadcast themselves as untalented. Pepto-bismol also seems to borrow themes from their macarena-style dance and the old Nyquil slogan that made it so successful as well.
...Upset stomach, Diarrhea!
2 comments:
I think that Pepto Bismol's gut-busting musical campaign is a pretty funny one. They did a good job creating a jingle to help people remember their name.
Also, I recently read somewhere that the idea behind this commercial was that "If so much stomach upset is consumer-generated, then why can't the solution be consumer-generated too?
Yeah, i agree. This campaign is a pretty good one... and by that i don't mean the person/people that came up with it are geniuses, but it works. The audience laughs at it and will remember it. Although some of them are pretty lame, they are memorable and that's pretty much all you need (unfortunately.)
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