As part of my thesis project I've researched a number of issues concerning branding and consumer culture and the effects that these have on society as a whole and well as people individually. I came across Japanese brand called MUJI, a retail brand that sells household goods and is a "brandless" brand. It focuses on providing design minimalism, recycling, avoiding waste and has a no-logo product policy even though many of its most popular products are designed by some of the most well know product designers. And as brandless and minimalist as it is, it still has a logotype and a name that places itself on store fronts and shopping bags.It is interesting to think about how much brands really influence our lives and make us almost immune to our social and environmental responsibilities.
Brandless
1 comment:
it is wierd how brands do shape our society and our way of living. However, if you think of it, Muji does coin itself as "brandless" but technically Muji is a brand of its own, but just uses the less typical method of Stamping its logo everywhere and any space thats possilbe in placing the logo type. We might think of MUJI as a no name, but do the Japanese think otherwise?
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