Source Medical

Everytime i see this logo on the company truck i have to pause and observe it again and again. I love the simplicity, the look the structuure and the color sheme used. Typography is carefully executed and kerned to make it pleasing to look at, legible and readable. I love the way the E at the end of "Sourse" is integrated into the structure of the cross, which is a symbol for medical institutes. The cross itself is not done like any other cross is done. Instead of possitive space, they used the negative space (white space) to suggest the shape of the cross, allowing those three other blocks to act as graphical elements to beautify the logo. Having the word "Medical" in gray allows for a good color complimentary to occur with the blue. Overall, i would give this logo a high rating of 8 over 10, leaving room for improvement. It is not a boring logo and one can tell that time went into its production.