When I first saw these Somme Institute skincare products, I was very impressive by their simple and clean looking of bottles. The white surface and a single coloured dot create a strong effect of its appealing to the consumers. Even there aren’t any tags or logos on the products, and the appearance of products themselves is already the best logo. As it is so easy to be recognized, they have already made their brand stand out successfully by its simplicity.
On the other hand, the Somme Institute doesn’t want its skincare to be known for its clean, uncluttered bottles and graphic colour coding, but rather for its star ingredient, MDT5. The result of seven year’s research, this vitamin complex promises efficient delivery to the parts of the skin that need it most.
Superiority Complex
3 comments:
Simple doesn't necessarily make an impression.
This packaging doesn't look professional to me at all but rather cheap and creates zero impression.
At first glance I thought it was a bunch of different bottles for market research testing that had different colored dots to keep secret but differentiate the manufacturers.
I see what you're saying sarah. I think if the symbol was more refined, and not just a big coloured dot it might help. Plus, if they kept the colour consistant and altered the shape or placement or even the shade of the colour it would REALLY help unify the product. But i think they're on the right track with the simplicity thing. That might actually draw consumer in and get them to read about the special vitamin that's been created.
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