I've been a sport fan for my whole life, and therefore, i've been exposed to the sport brands my whole life. When the Chicago bulls and M Jordan were winning, i was there, and of course i wanted some Jordan shoes; the jordan logo became really iconic and nike even created its nike air based on him. A couple of years later, Shaq was the star, and the shaq's were on the market right away. Now, how much appropiation from one logo to the next one could be taken even when is from the same company and same sport?? Should they be different, or because they are targeting potencially the same audience should be similar?
In my opinion, i belive that nike was marketing both logos as different brands, consequently the later one (shaq's) should be totally different to identify it as unique, not as a copy, which seems second hand and cheap.
JORDAN VS SHAQ - Appropiation in Branding
2 comments:
I have to disagree, Alex. I don't think Nike was marketing Jordan and Shaq as two separate brands, but as two separate products under the single brand of Nike.
The two silhouettes compliment each other so well in scale, shape, and style; I believe the two are so closely linked in order to reinforce the visual identity of Nike's athlete product lines, regardless of athlete depicted.
It's also possible that Nike hoped that the success of the Jordan line would somehow transfer over to the Shaq line of products with similar visuals.
Are you sure Shaq shoes are made by Nike ? .. I don't think so, plus Shaq shoes are sold in stores like "PaylessShoe..", while the new or exquisite Jordans go for over $200 easily
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