Will Smith couldn't sell me on Miami... but CPB could.

Not to mention, Slim Jim. http://www.shaa.com/

I feel like I could be right at home with these people. Their campaigns scream rampant drug use and binge drinking and hint just a bit at small niche pornography use. And it works. They manage to toggle between slick, quirky, b-list and smart. Most times, I feel as though they're making ad's just for themselves... like they have inside jokes around the office that they end up getting paid for. I respect CPB because they reject the formula. You don't see them threatening people, or replacing basic needs with brands. You don't see them talking to the consumer as though they've got an I.Q score between 80 and 100. I wish more advertising was like this.