My M&M's

In what appears to be an attempt to boost sales and consumer interest M&M's is now customizing their candy. Step #1 Choose your colour anything from teal to silver to black is fair game. Step #2 ad your message. Anything from 'Ur hot' to 'Good Luck' to 'Peace' is acceptable. Now for those who like to combine business with pleasure there is a step #3. Add your logo.
Who needs business cards just give the potential client a bag of personalized candy. Who wouldnt look twice at something written on their M&Ms.
The idea of designing or personalizing candy seems to be a growing trend. Smarties is doing something along a similar line with their box designing competition. It's a great way to restore interest into the brand and the product. By designing their own candy the consumer feels like the product is unique to them. Anything with a personalized twist suddenly feels like it was made for you and your attatchment to it is strengthened.
As long as the classic M&M's stick around I'll welcome the custom ones anyday. Im thinking they may even be an option for a leave behind for interviews. It's not everyday you can eat a person's business card.