After the huge successes of last year, flow’s is keeping their good work on their new series of advertisements this year. This year, flow’s still keeping the graphical elements but even more simplified. Although I think the ideas and in terms of aesthetic in this poster are less interesting then last year, their poster are still very visually interesting and eye catching. I think the pure graphical elements really help in terms of targeting the right audiences, people from around teenage to 30, since they mainly play pop music. In comparison, Mix fm’s ad looks quite uninteresting. First, The layout design is unconsidered. It just looked like putting celebrities photos randomly on the poster. Moreover, although the message “My city, my music” on the poster is clear, it doesn’t have enough impact to entice the viewers to listen to their station. The ironic thing is that the subjects in the photos are not even Canadian except Nelly Furtado and TTC.
93.5Flow VS 99.9Mix fm
2 comments:
I've seen these ads alot in the subway. Some of the statistical choices are...interesting. There's one that says something like...
"Collaborations with Jay-Z result in
a) 32% More hits for Beyonce
b) 27% More hits for Rihanna
c) 41& More action for Jay-Z
Is that suggesting that Beyonce and Rihanna sleep with Jay-Z for collaborating with them? Because that's just skeazy.
Anyway, the "Flowchart" idea is really smart. It's different, and graphically strong. And obviously the ad stuck in my head.
I also thought flow's previous ad campaign was effective, as well as a nice design piece for someone's portfolio. These were the ones with the slogan: "Flow 93.5 Makes you move". They had a portrait of an established artist and had feet/hand prints to dictate movement and dance. I thought those were more effective than the current ones. However, it's nice to see that Flow is keeping up with their work.
Post a Comment