Mao Zseong was a Chinese military and political leader in 19th century in China. In 19th c. everybody wanted to worship him and think he was famous throught the whole century. As he dead in 1976, less and less people remember his face.
However, there are some artist paint his face into single tone color and make he as a brand later on. Therefore, right now has a Mao Zseong brand that it has many production such as t-shirt, watch and etc...The brand can make a famous person everlasting and memorize in human heart. Although the brand is not super famous, however I think the goal of memorial has been successfully build.
Mao Zseong as a brand
3 comments:
Very interesting example of brands that are being supported by political interest and not a commercial means. I think of other famous personalities who have created large postmortem brands, Elvis, Marilyn Monroe, Princess Diana, Hitler... Compared to corporate brands, can we still say that Mao Zseong is still growing?
the illustrations look very much like Andy Warhol's style, especially the second one, as the his style is being more adapted and imitated. The idea of branding Mao is fresh but the the creative approach has been seen before...
Post a Comment