Inspired by American Gangster's

The first video is a trailer for the new Ridley Scott crime film based on the life of Frank Lucas, a heroin drug lord from Harlem in the 1970's. Second video is Jay-Z's new single off his upcoming "concept album" American Gangster based on the film. Jay-Z has described all the tracks as being inspired by different scenes of the movie. Whether your a fan of rap or not, I think this type of cross-collaboration among ventures presents an interesting situation where either vehicle, the film or album, will increase awareness about the other. The Jay-Z album is not the official soundtrack to the film, but how people who buy his albums are now going to also go see the movie? How many moviegoers who love the story will now go pick up their first Jay-Z album?