Great Branding Comes in Small Packages

I am from the lovely city of Guelph. There are all kinds if little boutique stores selling plants, wedding gifts, shoes and clothes. But there is one that stands out to me as having some great branding. The little boutique is called Blush. Run by Michele Collins, former manager for Club Monaco, Blush is a little clothing boutique with high-end jeans and other garments along with Nine West and Enzo shoes. Maybe it was the influence of Club Monaco's great branding that helped Michele but whatever it was she has done something right. From the sign on the door to the little sticker on all of her white paper shopping bags she has thought it through. The all white interior of the store lends itself to showing off the clothes, and other accessories, perfectly. Her layouts and windows are always girly and inviting and even the manikin is all white. There are always little collages up with magazine featured clothes that she is carrying. You are guaranteed to find a fresh new vase full of flowers somewhere around the store. The curtains on the change rooms match the pink on the price tags. The quaint little sitting area has white leather chairs and a clear coffee table, adorned of course with some fresh flowers. Michele has great taste there is no doubt and she hasn’t gone over the top with girly ornamentation. She has done a great job and I am not the first to notice. Blush has been featured in a number of Canadian magazines such as Wish. It just goes to show that you don’t need to be a huge organization to have a great brand identity.