"Advertising is the richest and most powerful form of communication in the world. We need to have images that will make people think and discuss." –Toscani-
While I was researching on Benetton for my Rebrand assignment, I found some of very interesting AD from past years. This is one of Toscani’s early work which presented youthful images from culturally diverse nations. Colorfully dressed in Benetton attire, the young people engaged in a variety of playful acts. By linking the varying colors in the Benetton collection to the diverse "colors" of its world customers, Toscani presented a theme of racial harmony and world peace. Still today, Toscani’s work has been successful in speaking across all the cultural boundaries and raises social awareness through presenting powerful human and universal themes. The trade name Benetton is among the five best-recognized trademarks of the world.
While I was researching on Benetton for my Rebrand assignment, I found some of very interesting AD from past years. This is one of Toscani’s early work which presented youthful images from culturally diverse nations. Colorfully dressed in Benetton attire, the young people engaged in a variety of playful acts. By linking the varying colors in the Benetton collection to the diverse "colors" of its world customers, Toscani presented a theme of racial harmony and world peace. Still today, Toscani’s work has been successful in speaking across all the cultural boundaries and raises social awareness through presenting powerful human and universal themes. The trade name Benetton is among the five best-recognized trademarks of the world.
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