Nokia

Nokia market share is increasing and the sales are shooting through the roof.
However, there was a demand for cheaper phones from vendors, it still boosted the third-quarter earnings at Nokia Oyj(Nokia Group). The world's biggest maker of cellular phones, result making its shares higher in value and price.

Although the phone prices fell, volume sales increased and profit margins improved due to cost controls, they also have a strong leadership in emerging markets such as China and India, which it has been fiercely defended.

Overall, Nokia's group global sales rose 28 percent to 12.9 billion euros ($18.4 billion USD in the third-quarter 2007.

I think the reason why they are doing so well in all aspects as a business, is the leadership in supply chain, manufacturing, distribution and brand. Also, from a brand perspective it is memorable,strong positioning and innovative products and concepts. Including the packaging design, stores, well designed and attractive phones. Nokia has made a mark in the cellular industry and is continue to grow at a rapid pace.

They sold over 112 Million phones, the current market share in the cellular industry is 39 % which is more that one third, dominating over the competitors such as Sony Ericsson's, NEC and others.


Nokia is going strong for now!!!