CBC logo

The logo of the Canadian Broadcasting Corporation (CBC)/Radio Canada is one of the most widely recognized symbols in Canada. This logo really represents the concepts of The CBC itself. When I saw the logo at first, it really caught my attention just because of the interesting shape of logo itself. The center image, a red circle draws your eye into it, gradually breaking down into smaller parts of the same circle. At the time, I did not even know what it stood for, but it was strong enough to catch my attention. Later I realized that outer circles represented broadcasting across the airwaves and I was like ‘wow! How could the designer come up with such a creative idea using so simple graphics?’ The logo is simplicity at its best, yet provides a strong concept. Unifying with red also represents the Canadian Flag colours of Red and White. In comparison to the previous one designed by Burton Kramer in 1974, current one is much better. The previous one was also strong; however, the sound waves appeared more as an Alphabet ‘C’. In addition, the original design had more rings and many colours, creating more of “busy” effect. Now it reveals a more modern sense, unifying, power and is very symbolic. The CBC logo is the best, and creates a sense of pride for Canada.