I'm really confused about what's going on with the cinema empires these days. It used to be Cineplex and Famous Players. Then Cineplex bought Famous Players, and the latter became Cineplex Galaxy Theatres? And when did Paramount turn into Scotiabank Theatres (or was Paramount the same thing as Famous Players?). Anyways, I'm totally lost.
I'm not sure why Scotiabank is pimping it's namesake out so wholeheartedly these days. They already caught some backlash for the Scotiabank Nuit Blanche on this issue, and the theatre rebrand isn't helping matters. Seems a little desperate, I think. I mean, what does a bank have to do with movies anyways, and is it a ploy to score more customers away from other banks? If so, do you think simply attaching your company's name to a variety of commercial entities is going to accomplish this task? I'm not so sure. There is such a thing as over exposure, after all.
On a strict design level, the logo is flashy and dynamic for sure, but Scotiabank stands out as the most visually striking element. Shouldn't the theatre part come before the sponsor? Just a thought.
Paramount, um Famous Players...Scotiabank Theatre?
3 comments:
Over the summer when I was signing up online for a SCENE card offered by Cineplex Entertainment, I found out that Scotiabank was also getting in on the action. When you sign up, you can choose from the regular scene card, the scene debit, or the scene visa card, which earns points for general everyday banking. The points can be used to redeem free movies and snacks from the concessions. I guess this way both companies gain.
Famous Players wasn't doing so well in general and I think when Scotia Bank stepped up to ease some of the financial issues Famous Players was having they couldn't say anything but yes.
this past summer i worked at a design firm called zeppelin communications and design, and we designed the new scene cards. heres how it breaks down cineplex owns galaxy, famous players, and most of the local movie theathres. with the new scene cards u can get discounts on tickets and concessions. its pretty cool... whenever i see someone with the card
i always say
i designed that
lol
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