Logo

The Chapman's Logo has recently changed to this one shown in the image. It originally depicted a girl and boy enjoying ice cream with the name "Chapman's" above them. I believe their new logo is better then their previous, however I do not think it captures the essence of the brand. I do not think it works for both older and younger generations. As of now, the ice cream appears traditional, yet the brand is known for their creative drive and being an innovator in the ice cream business. I believe they should once again work on a new identity. That is what I propose to do for Re-Brand.