Heineken has always been my favourite beer, but i have never really thought about its branding until recently. I realized that although a beer should really be judged for its taste and perhaps the advertising. However i think what Heineken did in terms of product branding has been pretty successful so far. While most beer bottles are brown or clear, Heineken chooses to make it out of green glass, which gave it some kind of freshness and novelty, that might spark a better image of partying as well as a crisp and clean taste. It's logo is a contrasting red, very simplistic and modern as opposed to the other beer brands often with more of a classical and noble looking logo. Nonetheless, the star logo has a bit of a military feel, thus showing the metaphor of the more reliable side of the brand in terms of quality.
Heineken Beer
2 comments:
Heineken does have a striking bottle, no doubt.
I've been told that the three e's in the Heineken logotype were intentionally designed on a tilted axis to resemble smiling faces all set to drink. I'm not sure if I believe this or not, but it makes for a rather lovely story.
I dont think the star is used in military fashion to further develop their brand. Heineken has always been consistent in keeping true to their character and their new advetisments, images depicting a hand grabbing a bottle, are very successful in creating a playful character. The bottle is green, but so is Moosehead.
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