Geek Squad

Okay, so I think that Geek Squad's logo is awful ... BUT their overall identity is pretty interesting and cohesive. They've got the white shirts, black pants, blacks tie "geek" uniform, accompanied by the black and white, nerdy police car-looking VW Beetle (the "Geekmobile") and a mission to "alleviate the world's computer problems, educate people to fearlessly embrace technology and practice the art of human interaction" — they're a fusion between your average computer nerd and a tv cop. Their website includes joke job titles such as, Field Marshall, Secret Agent, Mole, Cadet, Air Marshall, etc. The identity is funny, lighthearted, nerdy but endearing, and effectively leeches off the stereotype that geeks are very good at fixing computers. And it's all very cohesive; their name, website, commercials, company cars, uniforms, etc. are all based around this funny, "nerdy cop," idea.

So thumbs up Geek Squad, your logo sucks but your website is pretty funny, your cars amuse me and I find your police-mocking hotline to be pretty hilarious ... well, as hilarious as a hotline can be.