Great logo design

WWF LOGO DESIGN

WWF, known as the World Wildlife Fund, has one of the most recognizable logos in the world. I came across a WWF website, and found the design history of their logo featuring the black and white panda. The transition of the design shows a excellent process of creating great logo.
It shows that sticking to a simple concept idea and making subtle, detailed refinement can result in great and classic design. What i like about this logo is that it is simplicity of the design, which makes it very recognizable. unlike many other big brands today are making drastic changes to their logo, complicating the design, such as adding unnessary gradient or 3-dimensionalizing the logo, or even completing changing the original logo, without realizing that it may disconnect the association or feeling people may have toward the brand logo.

Best Western spent millions of dollars re-branding their logo, and finally decides to keep the original one, realizing that they can't afford to loose the association people have with the brand.

Sometime less is definitely more.